Marketing and Digital Media Major

Marketing and Digital Media (36 credits)

Students pursuing a Marketing and Digital Media (MDM) major are introduced to essential concepts in business, marketing and a variety of visual digital communication areas.The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. Students pursuing this major can not double major with Business and /or Art and Design.


The credits for the math requirement (MAT-125 or above) are counted in the Professional Foundations minor.

ECN-200Principles of Economics

3 credits

MAT-MAT Complete one Math course numbered 125 or above

3-4 credits

Business and Accounting Core Courses - 15 credits

ACC-221Financial Accounting

3 credits

BUS-100Introduction to Business

3 credits

BUS-225Principles of Management

3 credits

BUS-360Principles of Marketing

3 credits


1-6 credits

2 credits of internship are required

Advanced Marketing Courses - 6 credits

Select 6 credits from the following list of courses

BUS-366Marketing Communication

3 credits

BUS-460Social Media Marketing

3 credits

BUS-466Consumer Behavior

3 credits

BUS-469Marketing Strategy

3 credits

Art and Digital Media -12 credits

Complete the following core course:

ART-171Introduction to Digital Media

3 credits

Art and Digital Media Electives - 9 Credits

Select 9 credits from the following course list.

ART-271Digital Imaging

3 credits

ART-281Graphic Design

3 credits

ART-375Digital Video

3 credits

ART-385Web Design

3 credits


Upon successful completion of this major, students will be able to:


1) Demonstrate an understanding of general business theories and principles;
2) Analyze and reason independently, and ethically appropriate to given business/organizational situations;
3) Demonstrate effective communication skills through written, interpersonal, or team activities;
4) Carry out analytical problem solving through the use of appropriate business-oriented resources for decision making in the organizational context.